Austin has no shortage of things to do. Rooftop bars, happy hours, brewery tours, wine nights. The social calendar here is full. But a few years ago I started noticing something: almost every social experience in this city was built around drinking.

What I couldn't find in Austin was a place where people could show up honestly. No performance, no pretending. Just real people in the middle of their own journey, willing to be seen and to see others. But it didn't exist.

Zero Proof Babe isn't just for sober people. It was created for anyone who has ever paused long enough to ask themselves what they might be ready to release; to Zero Proof from their life. It's a concept that goes far beyond what's in your glass. It's about removing what no longer serves you, in order to make space for what does. Whatever that looks like for you.

ZPB, short for Zero Proof Babe, is a social wellness club for people who are done letting things hold them back and stop them from being their fullest self.